B2 Consulting [ Services ]

How SBA is launching advisory services for women business owners

Bankers. Insurance experts. Accountants. Marketing consultants. And more. Linked in a single network.

The Women's Business Advisory Team is a comprehensive resource. A place where women business owners can get guidance and advice to grow on.

Women's BAT makes business work better. Business owners can turn to a network of informed professionals and get advice to take their operations to the next level. By providing coaching and information to women, small business gets the boost it needs.

Challenge
A team of professionals with one goal: to help women business owners. Invent a Web site to launch the service. Get it done quick, affordably, and most of all, make it easy to reference. Provide a tool to help WBAT's advisors spend more time being counselors, and help women business owners find the advice they need.

Doable? Absolutely. Enter B2 Consulting.

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The mission -- provide a handy tool listing available resources. Introduce the team. Outline how they can help. Easy-access to professionals by phone or email. And, above all, showcase the credibility of participating organizations.

Solution
The discovery process yielded a simple strategy: a reference tool with a fresh, engaging look and feel.

B2 Consulting, in partnership with Spiral Creative LLC, created a Web site. A stunning application, combined with bold type, punchy graphics and female-oriented images grabs attention. Member consultants are listed in a clean, easy-to-read format. Individual company logos are prominently displayed in the advisor list‹preserving credibility and recognition for member firms. The SBA and the area's top professionals -- all accessible through one portal -- to help women business owners thrive.

See how B2 Consulting solves other marketing challenges.

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